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Retailers and manufacturers back new wool measurement systems at Wool Week

Tuesday 27th of August 2013
Image: Wool ComfortMeter
Image: Wool ComfortMeter

Leading retailers and international knitwear manufacturers are embracing the revolutionary new technologies, the Wool ComfortMeter and HandleMeter, for their ability to differentiate wool garments and drive consumer demand.
Representatives of Country Road, Australia, and China’s Mengdi knitwear company headline a mini-conference to be hosted by the Cooperative Research Centre for Sheep Industry Innovation (Sheep CRC) as part of AWIS Wool Week 2013.
The keynote speakers will provide their perspectives on how the instruments are likely to build demand for Merino wool, especially the finer microns that are used in lightweight, next-to-skin woolwear.


Image:Wool HandleMeter
Image:Wool HandleMeter
DownloadRetailers and manufacturers back new wool measurement systems at Wool Week (225 KB)


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