The web-based app, www.ramselect.com.au, will be officially launched on July 27, by the Cooperative Research Centre for Sheep Industry Innovation (Sheep CRC), which has developed the tool in conjunction with Telstra, Australia’s leading telecommunications provider, and Pivotal Labs in San Francisco, one of the leading software development companies in the world.
The NSW Department of Primary Industries has also had extensive involvement through the development of the app, providing expertise from the initial concept to the final product.
In final test runs before launch, about 20 sheep breeders, commercial producers and advisers previewed the system which they say will dramatically simplify the ranking and purchase of rams, based on Australian Sheep Breeding Values (ASBVs).
Leading farm adviser Craig Wilson, of Craig Wilson & Associates, NSW, said RamSelect.com.au would take the hard work out of using ASBVs when searching for the right genetics to improve flock productivity. “RamSelect.com.au will be a game changer,” Mr Wilson said. “We have known for a long time that ASBVs allow us to compare animals on genetic merit, without the effect of feeding or environment. The RamSelect app makes it quick and easy to rank animals against individual breeding objectives.
“For a lot of commercial producers sifting through long lists of objective data was time consuming and difficult work – they can now find the genetics they need in a matter of seconds and know that the recommendations are supported by objective data from Sheep Genetics.”
Sheep CRC chief executive James Rowe said RamSelect.com.au would also be an important marketing tool for breeders assisting clients to select ram teams.
“More and more commercial breeders are demanding objective ASBV data when shopping for rams,” Prof. Rowe said. “RamSelect.com.au ensures ram buyers can quickly check rams on offer against their breeding objective and prepare a ranked list prior to sale day. On sale day the buyer only needs to check the visual traits before making their purchase decisions.”
From July 27 RamSelect.com.au will be accessible on a computer, tablet or phone. It will search the Sheep Genetics databases – MERINOSELECT, LAMBPLAN and DOHNE – to quickly identify and rank rams for a defined breeding objective.
Media contact: Michael Thomson on 07 4927 0805 / 0408 819 666